Our Digital Marketing Services
Bourbon Trail Consulting offers full-service digital marketing for small and mid-size businesses across the United States. Every service is customized to your business goals — no packages, no cookie-cutter solutions.
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Design & Development
Mobile-first websites built to convert visitors into customers.
Your website is your most important marketing asset. We build fast, clean, mobile-first websites designed to establish credibility, generate leads, and rank in search engines. Every site we build is fully responsive, SEO-ready, and optimized for performance — so you’re not starting from zero the moment it launches.
- Custom WordPress websites
- Mobile-first, responsive design
- Performance optimization (Core Web Vitals)
- On-page SEO setup from day one
- Landing pages and conversion-focused layouts
What does a website redesign cost?
Website projects are scoped based on your business needs. Most small business websites range from $1,500–$5,000. We’ll give you a clear estimate after a free discovery call — no surprises.
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Search Engine Optimization (SEO)
Get found on Google by the customers actively searching for your services.
SEO is the most cost-effective long-term marketing investment a small business can make. We build SEO strategies grounded in keyword research, technical optimization, content strategy, and link building — driving sustainable organic traffic that compounds over time.
- Keyword research and competitive analysis
- Technical SEO audit and fixes
- On-page optimization (titles, meta, schema)
- Content strategy and blog SEO
- Local SEO and Google Business Profile optimization
- Monthly reporting and rank tracking
How long does SEO take to work?
SEO is a long-term strategy. Most businesses start seeing measurable improvements within 3–6 months, with significant results at 6–12 months. The earlier you start, the bigger the compounding advantage over competitors.
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Paid Google Ads (PPC)
Stop wasting ad spend — get targeted leads from Google with campaigns that actually convert.
Google Ads can be the fastest way to get in front of customers ready to buy — but only when managed correctly. We build and manage Google Search campaigns, retargeting, and Performance Max campaigns with a focus on cost-per-lead and ROI, not just clicks and impressions.
- Google Search, Display, and Performance Max campaigns
- Keyword research and negative keyword management
- Ad copywriting and A/B testing
- Conversion tracking setup
- Monthly performance reports and budget optimization
What budget do I need for Google Ads?
We work with businesses at a variety of ad spend levels. A common starting point is $500–$1,500/month in ad spend, plus our management fee. We’ll recommend a budget based on your industry, competition, and goals during your strategy call.
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Small Business Marketing Strategy Consulting
Get clarity on what to do, in what order, and why — so you stop wasting money on marketing that doesn’t fit your business.
Not every business needs to do everything at once. Our consulting service is designed for business owners who need a clear, prioritized marketing roadmap — whether you’re just getting started, relaunching, or trying to break through a growth plateau. We dig into your business, your customers, your competition, and your budget to build a plan that’s realistic and effective.
- Marketing audit (website, SEO, social, ads)
- Competitive analysis and positioning strategy
- Custom marketing roadmap with prioritized action steps
- Budget allocation recommendations
- Ongoing advisory retainer available
Best for businesses that…
- Are new to digital marketing and don’t know where to start
- Have tried marketing before but didn’t see results
- Want to build an in-house team but need a strategic foundation
- Are growing fast and need a scalable marketing plan
Not sure which service is right for you?
Book a free 30-minute strategy call. We’ll learn about your business, your goals, and your budget — then recommend exactly what will move the needle most.
Or call us: (270) 515-1470
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Social Media Marketing
Organic content that builds community. Paid campaigns that drive real results.
Social media isn’t just about posting — it’s about building an audience that trusts your brand. We handle both organic social (consistent, on-brand content creation and community management) and paid social (targeted Meta and Instagram campaigns) to create a powerful one-two punch for your brand awareness and lead generation.
Which platforms do you manage?
We primarily work with Facebook, Instagram, and LinkedIn. We focus your energy on the platforms where your customers actually are — not every platform under the sun. We’ll help you identify the right channels during your strategy call.